Pernod Ricard South Africa – Events Manager Job Nov 2016

By | November 23, 2016

Pernod Ricard South Africa – Events Manager Job Nov 2016

Jobs description : Events Manager Work in South Africa 2016

Career opportunity at Pernod Ricard South Africa Nov 2016


Remuneration: negotiable Cost to company
Benefits: Medical Aid, Provident Fund
Location: Gauteng
Job level: Mid/Senior
Own transport required: Yes
Travel requirement: Often
Type: Permanent
Reference: #PRSA0031



Events Manager – Gauteng

REPORTS TO: General Manager Inland



HOURS OF WORK: 8:00am to 5:00pm and overtime when required

DIRECT REPORTS: Events Coordinators, Promoter/Driver

LIAISES WITH: Marketing, Sales, Operations, Finance, Warehouse, External Agencies, Vendors

MAIN PURPOSE OF THE ROLE: Responsible for PRSA events in Gauteng Region.


Service Level

Office based, with travel to PRSA events



Performance Indicators (KPI)

Events & Promotions

  1. Regional events and promotions raise the profile of key brands
  2. Develop an annual event and promotional plan for the region
  • Brand Teams, National Events Manager and other interested parties are consulted
  • Plans build the PRSA brand, in line with PRSA strategy and focus on maintaining and growing market share
  • Plans are aligned with PRSA, brand operating plans & PR plans
  • Annual calendar of regional events is collated and adhered to
  • Key customers are consulted about promotional plans
  • Customer requests for promotions adhered to
  • Budget ledger complied to effect plan
  1. Oversee the execution of regional events
  • Sufficient staffing numbers (internal and external) are present at events
  • Staff in line with brand image and target market
  • Promotional staff have sufficient product knowledge
  • Pre-promotion branding and merchandising managed
  • Purchased items from Top Tier promotions are complied, ordered, collected and delivered
  • Delivery hampers are purchased, prepared and delivered
  • POS items are prepared and delivered
  • Events are well promoted
  • Events are well attended by target audience
  • Photos for promotion or displays available
  • Events comply with regulatory requirements (health & safety etc)
  1. Conduct post-event analysis
  • Stakeholders are consulted on success of each event
  • Feedback forms and photos sent to Head Office
  • Outcomes of event are measured against objectives
  • Return on investment measured for each event
  • Improvements are made in the planning and execution of events
  • Regional Manager given report on event


  1. Brand strategies and marketing campaigns deliver increased sales in the region
  1. Develop an understanding of the market
  • Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made
  • Regional opposition activity tracked and reported
  • Analysis of regional market share and sales available
  1. Implement regional marketing plan
  • Regional events and opportunities identified
  • Campaigns delivered on time and to budget
  • Regional marketing information provided to Head Office
  • Monthly marketing reports collated and submitted


  1. Requisitions, budgets, payments and records competently managed
  2. Processing of administrative documentation
  • Promotional liquor requisitions are processed and stock collected
  • Outstanding promotional stock collected and returned to warehouse
  • Regional budgets are updated when expenditure occurs
  • Outstanding payments are followed up
  • Promotional payments and banking reconciled
  • Invoices are coded and forwarded to Finance
  • External and internal payments statements collected monthly to ensure payment actioned
  • Regional sales meetings are minuted

Stakeholder Relations

  1. Productive relationships with internal and external stakeholders maintained
  2. Coordinate with Sales, Warehouse, Production and Finance
  • Internal stakeholders aware of promotional and event activities
  • Stock is available
  • Finance receiving supplier invoices
  1. Collaborate with external agencies
  • Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates
  • Third-party providers are timeously paid


  1. Event budget managed effectively
  2. Forecast annual capital and operational expenses
  • Accurate forecasts made
  • Budget compiled and approved in line with policy guidelines
  1. Manage costs against approved budget
  • Potential areas of saving and optimisation highlighted
  • Expenditure aligns with budget
  • Meaningful variance analysis reports provided
  • Bottom line results optimised

Employee Management & Motivation

  1. Talented staff recruited, developed, managed and motivated
  2. Talented staff recruited, developed, managed and motivated
  • Structure and resourcing levels evaluated
  • Job descriptions relevant and up to date
  • Vacancies filled in line with policies, equity targets, headcount and budget
  • Suitably qualified employment equity candidates given preference
  • Succession plans in places
  1. Develop employees
  • Suitable development opportunities and training identified
  • Development plans implemented
  • Employees coached and employment equity candidates developed
  • Knowledge and training is applied
  • Promotions recommended where appropriate
  1. Manage performance
  • PR vision and values shared
  • Expectations and objectives clearly communicated
  • Performance monitored through review meetings held at least every six months
  • Feedback on performance provided
  • Salary increases recommended
  1. Maintain employee relations
  • Participation encouraged and contributions recognised
  • Constructive work environment maintained
  • Grievances and complaints resolved
  • Disciplinary offences managed
  • Employee satisfaction assessed and corrective action taken


Minimum Educational Requirements and Work Experience:

Relevant tertiary qualification in marketing/business

5 years event management & marketing experience in a large FMCG company

Proven Track record of managing large events and related budget management

Functional and Technical Competencies:

Marketing Team Management, Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management

Leadership Competencies:

Strategic Vision, Entrepreneurship, Result Orientation, Live the Values, Team Management, People Development

This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences